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| 15.01.2009 |
New SIFO publication |
| Just shopping? |
| Brusdal, Ragnhild & Randi Lavik (2008). Just shopping? : a closer look at youth and shopping in Norway. Young, 16 (4), s 393–408 |
 Read the abstract and buy the article
There is a lot of concern about young people and shopping. Sometimes it is even argued that all young people do is shop and spend money while neglecting school and doing little else. This article takes a closer look at shopping and what characterizes different shoppers. Our analysis indicates that shopping is part of everyday life for most young people, that it is one of many activities that young people are involved in. Age is of little importance when we look at shopping frequency, but it has a stronger impact when it comes to the money spent. Our study shows that shopping is a gendered activity. Girls are the big shoppers, but the boys are closing in. We also find that money spent on clothes increases with shopping frequency but whether you are oriented towards friends or home and family has an impact on the amount of money spent on clothes. |
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